Measuring customer satisfaction

Measuring customer satisfaction is an indispensable tool for any company to optimise customer service and build strong customer loyalty. Satisfied customers are not only more loyal, but also more willing to recommend the company to others. There are several ways to measure customer satisfaction, including Net Promoter Score (NPS), Customer Satisfaction Surveys (CSAT), Customer Effort Score (CES), Customer Churn and Product Engagement Score (PES), and app ratings.

Every company is unique and has different requirements for customer satisfaction measurement.

Every company is unique and has different requirements for customer satisfaction measurement. This whitepaper compares the different methods and focuses on the particular case of Internet Service Providers (ISPs), as Conntac as a provider of SaaS for ISPs is enterprise customer centric.

The aim of this whitepaper is to provide you with a deep insight into the world of customer satisfaction measurement and offer valuable insights that will enable companies to strengthen their customer loyalty and continuously optimise their customer service. A deeper understanding of customer expectations and needs will enable your company to increase its competitiveness and realise sustainable growth.